WHAT IS ARENJI?
Where is the WHY?
Businesses collect the WHO, WHAT, WHEN and WHERE from traditional website analytics and static surveys, but where is the WHY? Collecting the why is hard. But for good reason: A conversation is the only way you can collect good quality “why”. BUT it’s expensive and time-consuming. AS A RESULT most businesses make decisions without this critical “why” data*.
Arenji intelligently collects a consumer’s core motivation. Our unique machine learning and natural language processing can see the connections that create the patterns of your customer behavior, giving you vital insight for your business.
Arenji publishes conversational questions to respondents via chat. Arenji analyzes the conversation in real time and poses intelligent follow up questions to probe for details where necessary. We collect the elusive and critical “why” behind the massive amounts of quantitative data gained from less sophisticated survey tools.
Collectors of Conversational Data
For marketers conversations have become increasingly difficult to have with consumers. With focus group studies costs rising and taking months to implement, most business decisions are being made without the use of this rich, qualitative data. Meanwhile phone surveys have become compromised with the death of the landline and the restrictions around automatic dialing of cell phones. At the end of the day, most companies resort to static online surveys or no data collection at all to make most business decision. Arenji provides the marketer with an additional tool to reach consumers, being mobile and text-based, and most importantly providing the ability to have conversations at scale. Adding Arenji to a static survey elevates the traditional quant data collection project to a whole new level.